About

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W-H-OLE is a brand design studio exploring markets, people, and culture to shape what’s next for brands through design.

(Our Process)

RESEARCH

Understanding context, challenges, and opportunities.

RESEARCH

Understanding context, challenges, and opportunities.

RESEARCH

Understanding context, challenges, and opportunities.

STRATEGY

Defining clear direction and core decisions.

STRATEGY

Defining clear direction and core decisions.

STRATEGY

Defining clear direction and core decisions

CONCEPT

Shaping the brand’s central ideas and narrative.

CONCEPT

Shaping the brand’s central ideas and narrative.

CONCEPT

Shaping the brand’s central ideas and narrative.

DESIGN

Building visual systems and modes of expression.

DESIGN

Building visual systems and modes of expression.

DESIGN

Building visual systems and modes of expression.

DELIVERY

Organizing and supporting brand implementation, with optional production coordination.

DELIVERY

Organizing and supporting brand implementation, with optional production coordination.

DELIVERY

Building visual systems and modes of expression.

Our Team

Kangyi Wu holds an MFA in Design from the School of Visual Arts and a BFA from the School of the Art Institute of Chicago. Her work focuses on brand and visual design, with an emphasis on graphic and illustrative expression within visual systems.

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KANGYI WU

Co-Founder / Designer

Gaoping Hu holds an MFA in Design from the School of Visual Arts and a BA from the University of British Columbia. His work focuses on brand strategy and digital design, with an emphasis on brand systems and website design within scalable structures.

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GAOPING HU

Co-Founder / Designer

LAN WANG holds an MFA in Design from the School of Visual Arts and a BFA in Illustration from the Maryland Institute College of Art. Her work focuses on brand and visual design, with a strength in integrating illustration into brand systems and packaging.

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Lan Wang

Designer / Illustrator

(Frequently Asked Question)

FAQ

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