About

Scroll to explore

W-H-OLE is a brand design studio founded by Kangyi Wu and Gaoping Hu, working between Nanjing and New York. Our work is grounded in clear systems, while always leaving room for creativity and change.

(Our Process)

RESEARCH

Understanding context, challenges, and opportunities.

RESEARCH

Understanding context, challenges, and opportunities.

RESEARCH

Understanding context, challenges, and opportunities.

STRATEGY

Defining clear direction and core decisions.

STRATEGY

Defining clear direction and core decisions.

STRATEGY

Defining clear direction and core decisions

CONCEPT

Shaping the brand’s central ideas and narrative.

CONCEPT

Shaping the brand’s central ideas and narrative.

CONCEPT

Shaping the brand’s central ideas and narrative.

DESIGN

Building visual systems and modes of expression.

DESIGN

Building visual systems and modes of expression.

DESIGN

Building visual systems and modes of expression.

DELIVERY

Organizing and supporting brand implementation, with optional production coordination.

DELIVERY

Organizing and supporting brand implementation, with optional production coordination.

DELIVERY

Building visual systems and modes of expression.

Our Team

Kangyi Wu holds an MFA in Design from the School of Visual Arts and a BFA from the School of the Art Institute of Chicago. Her work focuses on brand and visual design, with an emphasis on graphic and illustrative expression within visual systems.

Linkedln

Instagram

KANGYI WU

Co-Founder / Designer

Gaoping Hu holds an MFA in Design from the School of Visual Arts and a BA from the University of British Columbia. His work focuses on brand strategy and digital design, with an emphasis on brand systems and website design within scalable structures.

Linkedln

Instagram

GAOPING HU

Co-Founder / Designer

(Frequently Asked Question)

FAQ

Still have question? Book a intro call

What services does W-H-OLE offer?

What makes W-H-OLE different from other agencies?

Do you work with startups or only big brands?

How long does a typical project take?

What’s your process like?