An exhibition identity where 50 posters form a cinematic portrait of David Lynch through a system of frames, color, and collective vision.
Client
1 Director 50 Posters
Industry
Culture
Service
Curation Strategy, Visual Identity
Year
2025



















Info
1 Director 50 Posters is an annual exhibition inviting designers to reinterpret a movie director’s body of work through poster design. The first edition launched in the collab with the New York Film Festival Director Retrospective program, focusing on the films of David Lynch — using posters as a graphic lens through which multiple designers construct distinct readings of his works.
At the center of the identity is a rectangular frame functioning simultaneously as poster, film screen, and modular structure. Each unit acts as a fragment within a larger system, forming a collective portrait of Lynch through fifty creative perspectives.
Color adds a psychological layer drawn from recurring Lynchian themes: blue evokes dreams, memory, and blurred identity, while red signals control, violence, and constructed appearances. Their tension defines the exhibition’s curatorial tone.
I worked across identity, curatorial direction, and exhibition design to build a system where fragmented authorship becomes the visual language.
Credit
Curation: Gaoping Hu
Art Director: Gaoping Hu
Designer: Gaoping Hu