A modular identity system built from linear geometry that echoes the structural logic of architectural model-making.
Client
Carlos Castillo
Industry
Professional Services
Service
Visual Identity
Year
2025











Info
Castillo Fabrication is a Brooklyn-based model shop founded as the studio transitioned from freelance practice into a dedicated workshop serving high-end architectural firms. With projects that demand both precision and long-term collaboration, the brand needed to convey professionalism and credibility while reflecting the craft and specificity of architectural model-making.
The identity distills into C.FAB, a functional abbreviation that mirrors workshop language while echoing the conceptual triad of Form, Artistry, and Build.
Rooted in modular geometry and structural linearity, the logotype is constructed as an expandable outline system — each letterform capable of extending, contracting, and reconfiguring like architectural frameworks themselves. This structural logic positions the studio not only as a fabricator but as a translator of architectural ideas into precise, buildable form.
The system’s built-like flexibility allows it to integrate seamlessly with imagery, materials, and spatial applications, extending naturally from print to environmental graphics.
Credit
Art Director: Gaoping Hu
Designer: Gaoping Hu