W-H-OLE

W-H-OLE is a brand design studio founded by Kangyi Wu and Gaoping Hu, working between Nanjing & New York.

W-H-OLE is a brand design studio founded by Kangyi Wu and Gaoping Hu, working between Nanjing and New York.

Work

(Selected Project)

The Icelandic Phallological Museum

Culture

1 Director 50 Posters 2025

Culture

KOKKO

Fashion

Wine-Fi

Catering & Retail

See All Work

Service

(What we do)

Strategy & Business

• Brand Strategy

• Brand Positioning

• Brand Concept Direction

• Product Strategy & Structuring

• User & Consumer Research

• Content & Communication Strategy

Design & System

• Logo Design

• Visual Identity

• Typeface

• Illustration

• Brand Guideline

Application & Communication

• Editorial Design

• Packaging Design

• Social Media Design

• Website Design

• Brand Applications

• Brand Space

Consulting & Internal training

• Internal Brand Workshops

• Brand System Implementation Training

• Design Team Mentorship

• Cross-Department Alignment Sessions

• Visual Guidelines Training

• Ongoing Design Support